Consumer duty

At Raymond James, our client-first culture means we’ve always put the needs of our clients before everything else. That’s why the Consumer Duty regulatory framework, introduced by the FCA on 31 July 2023, resonates strongly with our core values.

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What is the Consumer Duty?

The Consumer Duty is designed to ensure that firms deliver even higher standards of consumer protection.

Consumer Principle

It introduces Principle 12, a new Consumer Principle that provides a high-level expectation of conduct and associated outcomes.

New cross-cutting rules set the overarching conduct which firms must demonstrate when they act to deliver good outcomes for retail customers:

  • Act in good faith
  • Avoid causing foreseeable harm to retail customers
  • Enable and support retail customers to pursue their financial objectives

Four specific outcomes

The Consumer Duty builds on existing standards by introducing four specific outcomes, with the aim of providing better protection for clients by putting their needs first and by setting higher expectations for the standard of care they receive from financial services providers. These four specific outcomes represent the key elements between firms and their relationships with consumers:

Products and services

Products and services are designed to meet the needs of consumers, and sold to those whose needs they meet

Price and value

The price of products represents a fair value for retail customers in the target market for those products

Consumer understanding

A firm must support retail customer understanding so that its communications:

  • Meet the information needs of retail customers
  • Are likely to be understood by retail customers
  • Equip retail customers to make decisions that are effective, timely and properly informed

Consumer support

A firm must design and deliver support to retail customers so:

  • It meets the needs of those customers (including vulnerable customers)
  • It ensures products can be used as anticipated
  • It includes appropriate friction in its customer journey to mitigate the risk of harm
  • Retail customers do not face unreasonable barriers

Our approach to the Consumer Duty

Our client-first culture, and our business strategy of supporting clients and their wealth managers, are already well aligned with the Consumer Duty.