*A Net Promoter Score (NPS) is calculated by asking the question “On a scale of 0 to 10 where 0 means “Not at all likely to recommend” and 10 means “Extremely likely to recommend” how likely are you to recommend Raymond James to a colleague or friend?” Those that score 10 or 9 are classified as promoters and those that score less than 7 are classified as detractors. The score is calculated by the formula = promoters % – detractors %, meaning that the score can range between -100 and 100.

It’s important to note that using 7-8 as a passive rating within NPS is a very conservative measure.